Elizabeth Keating is Professor of Anthropology at the University of Texas at Austin. Her research interests include societal impacts of technology, visual and multimodal communication, virtual work groups, cross-cultural communication, language and hierarchy, and anthropological methods in cross-disciplinary research. She is a past editor of the Journal of Linguistic Anthropology and past director of the Science, Technology & Society Program at the University of Texas at Austin, and has been a research fellow at the Max Planck Institute and the Freiburg Institute for Advanced Studies. She has conducted fieldwork in several international locations. She holds a B.A. from the University of California Berkeley, and a PhD in Anthropology from the University of California Los Angeles. The Fulbright scholarship will focus on current challenges in designing and implementing qualitative research, and analyzing how to best integrate qualitative research with the goals of business research in multiple, cross-cultural local and global environments.